160年灯し続けた「あかり」は
未来を照らす「ひかり」へ
提灯は、美しい。提灯は、新しい。提灯は、楽しい。
2025年に創業160年を迎える鈴木茂兵衛商店。
私たちは伝統をつなぎながら、生活を彩るあかりで、
未来を、そして人の心を照らします。
The light kept burning over 160 years
now becomes a beam to illuminate the future.
A chochin is beautiful and novel, a joy to behold.
2025 is the 160th anniversary of the founding of SUZUKI MOHEI SHOTEN.
By preserving our age-old traditions, we shall illuminate the hearts of people and the future, bringing light to add color to our daily lives.
We shall light up our tradition, our future and people’s hearts
For us, tradition is all the things we have nurtured for more than 150 years, meaning the skills for making the chochin, our honesty and sincerity in business and the mutual relationship of trust we have, including between our customers and our craftsmen.
Our future aim is to continue to convey the appeal of chochin and the enjoyment of using them to as many people as possible.
The hearts of everyone involved with chochin are what supports us to go on.
Carefully relaying our tradition and remembering to challenge toward the future, we shall offer products and services which brighten up the hearts of those making, using and looking at chochin.
提灯の 美しい 新しい 楽しい を
日本から
提灯は美しいものです。
構造や見た目、たためるという機能性、それらを支える提灯づくりの技術、すべてが伝統に裏打ちされた“美”です。
提灯は新しいものです。
私たちの作る提灯は、今の生活を彩り未来を照らすあかりです。
提灯は楽しいものです。
初めて提灯を使ったときのワクワクする気持ち、提灯を見る人・使う人・作る人の心のつながり。そういった楽しさが提灯によって生み出されます。
私たちはこの3つを水戸の地から日本へ、
日本から世界へ届け続けます。
The beauty, novelty and enjoyment of chochin from Japan
Chochin are beautiful.
Their structure and appearance and their foldable functionality, which is supported by the skills of making them—every single one of them is beauty backed up by tradition.
Chochin are new.
The chochin we make are lights which add color to our lives today and illuminate the future.
Chochin are fun.
The feeling of excitement when you first use one, and the connections between those who look at them, use them and make them. that kind of fun is created by chochin.
We will continue to deliver these three elements from Mito to Japan, and from Japan to the world.
人との良き結びつきで
織りなされる「すずも」。
皆様の心に寄り添う光でありたい。
鈴木茂兵衛商店、「すずも」の一番の強みは“人が良し”というところです。社内で働く面々、提灯づくりの職人、問屋さんとの固い結びつき、そしてお客様との出会い。どれを考えても良運とか良縁といった言葉が浮かんできます。
SUZUMO is interwoven by our good connections with people.
We wish to be a light that stays with your hearts.
The strongest thing about SUZUKI MOHEI SHOTEI, or SUZUMO, is the idea that ‘our people are good.’ Those who work at our company, our chochin making artisans, the firm and sure bonds with our wholesalers, and the encounters with our customers, all of these bring to mind expressions like good luck and good relationships.
提灯の機能美は残り続けていますが、世の移り変わりにつれ、求められる役割も大きく変わりました。創業以来、変わらず提灯をお届けしてきた伝統の上にあぐらをかかず、これからも「すずもさん」と呼び親しんでくださる皆様の心を照らすことを求めていきたいと思っています。
The functional beauty of chochin still remain unchanged, however, their roles in demand have greatly changed with the changing times. We hope to continue lighting up the hearts of our customers who intimately call us ‘SUZUMO-san,’ without merely resting on the laurels of age-old tradition of making lanterns for our customers since our foundation.
1865年（慶応元年）、四代目鈴木茂兵衛により創業。以来、戦前までは「稲葉屋」という屋号で商いをしていました。
Established by Suzuki Mohei IV. He had up to then been running the business under the trade name ‘Inaba-ya’ until the Second World War.
